Boyne Resorts

Boyne Resorts

Boyne Resorts Global Privacy Policy

Updated 5/5/2020

We value your privacy and believe that being transparent about the information we capture, and how it will be used, can empower you to have more control over your personally identifiable information. This policy outlines these details, including how we'll respect your information and communication preferences as we work to strengthen our relationship with you over time. We collect guest data to enable us to provide the best experience possible and to enable you to discover the best possible products and services for the experience you want.

By using any of our websites or mobile apps, you agree to the collection of personal data as described in this Privacy Policy, and you also agree to our Terms of Service, which is expressly incorporated into this Privacy Policy. Please read this Privacy Policy and Terms of Service carefully before using any of our websites or mobile apps.

Need assistance?

Contact us in one of the following ways:

  • Phone: 231.439.4750
  • Fax::231.439.4786
  • Email:
  • Mail: Boyne Resorts, 3951 Charlevoix Avenue, Petoskey, Michigan 49770

Who we are

Boyne Resorts owns and operates the following resorts and properties, and this policy applies to any of the interactions that you could have with any of these properties:

  • Bay Harbor Golf Club, Bay Harbor, MI, USA
  • Big Sky Resort, Big Sky, MT, USA
  • Boyne Golf, Boyne Falls, MI, USA
  • Boyne Country Sports, Wixom, MI, USA
  • Boyne Mountain, Boyne Falls, MI, USA
  • Boyne Real Estate, Boyne Falls, MI, USA
  • Brighton Resort, Brighton, UT, USA
  • Country Club of Boyne, Harbor Springs, MI, USA
  • Crooked Tree Golf Club, Petoskey, MI, USA
  • Cypress Mountain, Vancouver, British Columbia, CAN
  • Gatlinburg Skylift Park, Gatlinburg, TN, USA
  • Inn at Bay Harbor and Cottages at Bay Harbor, Bay Harbor, MI, USA
  • Loon Mountain, Lincoln, NH, USA
  • Sugarloaf, Carrabassett Valley, ME, USA
  • Summit at Snoqualmie, Snoqualmie Pass, WA, USA
  • Sunday River, Bethel, ME, USA
  • The Highlands, Harbor Springs, MI, USA

When and how we collect data

  • Boyne Resorts collects personally identifiable information at various touchpoints throughout a guest's journey with Boyne Resorts, including:
  • Purchases at one of our resorts through any purchase channel
  • Lodging reservations
  • Equipment Rental forms
  • Ski School, Lesson, and Resort Activity forms
  • Golf Tee Time reservations and Golf Club Membership Forms
  • Spa and Fitness Center Reservations and Membership Forms
  • Any form submitted on one of our websites
  • Fish and Guide Service Registrations
  • Customer Loyalty Programs (BoyneRewards)
  • Cookies, pixels, log files and your device ID captured on our mobile apps and websites
  • Whenever you scan a pass or redeem a ticket at a resort
  • Device information and timing from guests while connected to onsite wifi
  • Website browsing activity, visitation timing, heatmaps, and session recordings
  • Interactions with our brands through social media
  • From a third-party data provider to validate or improve your guest profile
  • Surveys and other feedback that the guest submits to us
  • In-resort beacons and location data services that are connected to our mobile apps and websites,
  • When you purchase a product through a 3rd party that gives you access to our resorts, we receive your information from that 3rd party

Overview of data collected

  • During the normal course of business, Boyne Resorts collects the following data for a guest:
  • Data that identifies a particular guest (names, email, addresses, phone, date of birth)
  • Transaction information (products purchased, payment information including credit card, billing addresses and other information required for us to complete a transaction with you and successfully deliver the products or services you purchased)
  • Survey feedback (Your experience at a resort, with a particular department, staff member, or other feedback you share with us)
  • Demographic data (age, household income, skier/snowboard ability level, your connection with other guests, your family status, your life stage, and personality profile)
  • Interests (what products you've told us you're interested in, or what we think you're interested in)
  • Onsite behavior (which lifts you used to access the mountain, the location and time that you validated a pass or ticket product, and the locations where you made purchases)
  • Website behavioral information (pages you viewed on Boyne Resorts websites and how long you viewed them, links and buttons you clicked and how you interacted with certain components of our websites, products viewed, products added to a cart, and products in your cart that were not purchased)
  • Engagement information (your engagement with marketing communications including whether or not you open an email, click on a link, view an advertisement or follow us on social media)

Where data is stored

We've developed guest databases that hold your information, with best practices used to secure and protect that data from malicious attempts to get that data. There are always weaknesses in any technology solution, so we can't guarantee that we'll be able to protect your data against all malicious attacks, but we'll do our best to protect your data.

These databases are hosted in secure servers that we maintain at our properties, or on secure servers maintained by 3rd party providers that we've partnered with to help us provide a great guest experience.

Who has access to data

Boyne Resorts limits access to guest data to certain personnel at our resorts, including information technology team members that maintain the systems that contain the guest data, marketing team members that are responsible for communicating information to our guests, guest service team members that are responsible for delivering the products and services that you purchased, and business analysts that are responsible for financial reporting or other analysis to ensure the health of our business.

This data is shared internally between our resorts and properties, and it may be shared with 3rd parties that we've partnered with to deliver a shared product or service, like Alterra and their product IKON Pass. For purposes of providing a service or enabling our business, the data could also reside with service providers that help us manage data for marketing purposes, mobile app service providers, survey providers, and advertising service providers.

How we use data

Boyne Resorts uses your data to deliver the products and services you purchased and to suggest relevant products and services help you achieve the best possible experience while visiting our resorts. We also analyze this data to identify purchase behavior, trends, and other information to help us improve our products and services over time.

If you haven't already unsubscribed from marketing communication from us, you may receive email messages, SMS text messages, targeted advertising on social media, and other 3rd party websites, direct mail, phone calls, or other marketing messages.

Children's Privacy

We will not knowingly collect information from a child under the age of 13 on our websites or mobile apps without the prior consent of the child's parent or legal guardian.

Limits on control

Our sites may include links to 3rd parties, and once you leave one of our websites we cannot control the information that 3rd party collects about you. We allow 3rd party business (including restaurants, retail stores, lodging, and other service providers) to operate at some of our resorts, and they may collect information about you.

Opting out of marketing messaging

You can opt-out of receiving marketing messages from any of our resorts at any time. Use any of the following methods to opt-out of receiving marketing messages.

  • Opt-out from a marketing email. Opt-out by clicking the "Unsubscribe" link at the bottom of any marketing email we send you.
  • Opt-out by phone. Call us to request a change or opt-out of messaging at 231-439-4750
  • Opt-out by email. Email us to request a change or opt-out of messaging at
  • Opt-out by mail. Mail us a letter to request a change or opt-out of messaging at: Boyne Resorts, 3951 Charlevoix Avenue, Petoskey, Michigan 49770

The process to opt-out of our marketing messaging may take up to 7 days after receiving your request, and this time is necessary to ensure your request is processed appropriately. You may still receive communication from us during this 7-day period.

Requesting to remove your data

When we receive a request to remove your guest data, we'll send you a written communication confirming receipt of your request. We may request additional information from you, which may include personal data if necessary, to verify your identity and the nature of your request.

Due to the nature of some systems and maintaining data integrity within those systems, the outright removal of guest data may not be possible. In these cases, every attempt will be made to anonymize or pseudonymize the data so that it cannot be identified as yours.

In some circumstances, we may simply not be able to comply with your request, such as if the data is required to fulfill or honor delivery of products or services or to maintain a high standard of guest service, if the request is frivolous or extremely impractical, if it jeopardizes the rights of others, or if it is not required by law.

The process to remove your personal data may take up to 30 days, and this time is necessary to ensure your request is processed appropriately. You may still receive communication from us during this 30-day period.

Supplementation of Information

Boyne Resorts may use a third party to keep your contact information current and to validate or improve the accuracy of the guest profile that Boyne Resorts maintains. In addition to providing other information, this third party may validate your mailing address, and your address will be checked for a change-of-address form filed at the United States Post Office. Boyne Resorts' guest database will be updated as a result of this process.

Mobile Messaging Terms of Service

Please read our terms and conditions of use carefully before using this site or our mobile messaging services.

Changes to this privacy policy

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page at

Business transitions

In the event Boyne Resorts goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via email or notice on our corporate Website of any such change in ownership or control of your personal information.


We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Websites.


We use an outside shipping company to fulfill orders, and a credit card processing company to bill you for goods and services. These companies do not retain, share, store or use personally identifiable information for any other purposes.

International Data

Boyne Resorts' headquarters is in the United States and Boyne Resorts operates businesses in the United States and Canada. To support normal business operations, your personal information may be transferred to servers across international boundaries.

Customer Support

Contact us in one of the following ways:

  • Phone: 231.439.4750
  • Fax::231.439.4786
  • Email:
  • Mail: Boyne Resorts, 3951 Charlevoix Avenue, Petoskey, Michigan 49770